Overview
Destination Vancouver is a business association representing approximately 850 members in tourism and related industries/activities.
Our purpose To transform our communities and our visitors through the power of travel.
Our Mandate
To support Vancouver's tourism industry in developing their experiences and promoting Vancouver in target Canadian, US, and international markets.
Our Mission
To responsibly rebuild a sustainable visitor economy to $8.5B by 2026
Our Leadership
Destination Vancouver is a destination marketing & management organization and business association. Prior to the COVID pandemic represented approximately 1,000 members, we now have 800 Members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and team members working together.