Supporting an industry of industries
Destination Vancouver is the non-profit, member-based destination marketing and management organization for the spectacular city of Vancouver, BC.
Our Strategic Investments
We support Vancouver’s tourism industry by developing experiences and promoting the city in target Canadian, U.S., and international markets.
The economic impact of tourism
Our mission is to responsibly build a resilient and sustainable visitor economy to $8.5B by 2026.
10.9M
overnight visitors in 2023
24%
increase in overnight visitors from 2022 to 2023
Destination Vancouver's purpose is to transform our visitors and our communities through the power of travel. We are thoughtful leaders, advocates and ambassadors for our city. We work with our partners in Vancouver's visitor economy to develop compelling experiences and offerings for our visitors and to promote Vancouver in key Canadian, US, and international markets.
Get to know Destination Vancouver
Did you know that Destination Vancouver is the second oldest destination management organization in North America? (Only Chicago beat us to the top spot). We have been working on behalf of Vancouver’s visitor economy for more than a century. Learn more about who we are and what we do.
Destination Vancouver respectfully acknowledges
that the land where we live, work, connect and seek inspiration, and the land to which we welcome our visitors, is the traditional, unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish) and səlilwətaɬ (Tsleil-Waututh). We are committed to learning from our Indigenous partners, and working together to identify, elevate, and support, opportunities for economic and cultural development which take us further along the path of reconciliation.
Vancouver is a young city on an ancient land. At Destination Vancouver, we are committed to learning from our Indigenous partners, and to elevating and supporting Indigenous cultural development and economic opportunities.
